Each year Pantone, the authority on all things color, releases the color of the year. The color is determined not only by trends within the beauty and fashion industries but most of all societal trends. The color selection is based on the temperament of the times and the evocation of emotion.
I"m super excited about this hue of purple! When I designed my logo 4 years ago, I knew I wanted to include a blue-based purple in the font to match the navy. Ultra Violet communicates serenity; the exact emotion I want my clients to achieve in their personal style.
Best of all, this is a color that looks fantastic on everyone!
Here's how to make it work within your personal color palette: